The Buddy Network is an anti-bullying campaign from Cartoon Network, which aims to address the bullying issue and act as a bridge to address this problem. The 360 campaign was launched in the UAE in 2019, across various touch points in order to raise as much awareness as possible as well as using practical ways to counter this problem. One of the touch points, was creating the Buddy Couch - which was social experiment to interact with kids, speaking with them, listening and interacting. It is an opportunity to break the ice and inspire conversations that connect A means of making new friends….. And all FRIENDSHIPS BEGIN WITH A CONVERSATION!
